Google has announced a new open-source project called Accelerated Mobile Pages (AMP) that will enable articles from news publications to load almost instantly on smartphones and tablets. Some of the 30 publishers already taking part in the initiative include Twitter, The New York Times, the Guardian, BuzzFeed, Vox Media, Pinterest and LinkedIn.
“The Web today, particularly in a mobile environment, is not really fully satisfying users’ expectations. It’s not as fast as it should be. Pages load slowly, sometimes erratically. It’s not ideal,” said Richard Gingras, Google’s head of news.