How Allstate Uses Mobile Data To Enhance Customer Experience

How Allstate Uses Mobile Data To Enhance Customer Experience

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Allstate had to stretch its organizational muscles to bring Drivewise Mobile to market. In the process, the company brought together a cross-functional team that included assorted IT disciplines and business professionals with competencies in consumer relationships, insurance products, and user experience.

Insurance is all about information. When you’re one of the nation’s leading automobile insurers, the closer your information source is to the cars in motion, the better. That’s why Allstate’s Drivewise Mobile application is important to the insurer — and why the program was recognized as one of InformationWeek’s Elite 100 for 2015.

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