How do enterprises really use Hadoop?

How do enterprises really use Hadoop?
It’s easy to think most of the big, urgent questions around Hadoop are technical ones: What’s so special about Spark vs. MapReduce? What are the data governance tools like?

But judging from the turnout at a session held at the Strata+Hadoop World 2015 conference in New York yesterday, the most urgent questions may be the simplest: What’s the best way to get started? How do you demonstrate to the rest of the company that Hadoop is worth the effort?

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